This is how you sell merchandise.
Borussia Dortmund have raised the ante when it comes to marketing, as the reigning Bundesliga champions held a fashion show at Berlin Fashion Week on Saturday.
Employing a bevy of beauties to model their yellow-and-black collection, Borussia Dortmund have grabbed worldwide exposure for their adventurous fashion campaign.
Below are photos from the event.
More pictures are below the fold.